H&M is a multinational fast-fashion retailer based in Stockholm, Sweden. The company was founded in 1947 and has since expanded to over 70 countries, with more than 5,000 stores worldwide. H&M offers a wide range of clothing and accessories for men, women, and children at affordable prices.
The company’s business model is based on producing high volumes of clothing quickly and efficiently, often in response to current fashion trends. This allows H&M to offer a constantly changing selection of clothing and accessories to its customers. H&M is also committed to sustainability, and has implemented several initiatives to reduce its environmental impact, including the use of organic cotton and the development of a recycling program for used clothes.
H&M has established itself as a popular and well-known brand globally, attracting a broad customer base with its affordable and fashionable products. In addition to its physical stores, the company has a strong online presence, with a user-friendly website and mobile app that allows customers to browse and purchase items from the comfort of their own homes.